About Us
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Vision GuideSM
Leaders define vision and strategy,
inspiring purpose for high performing cultures.
We assess growth opportunities, define your brand,
develop go-to-market plans and digital and experience campaigns.
We animate your story, captivate your target audiences
create demand and lead generation, and revenue support.
Increasing the strategic value of your brand.

RECREATING DVIRC'S BRAND THROUGH BOLD POSITIONING
Keynote Neri Oxman at DVIRC's Manufacturing Conference,
inspiring leaders to innovate and grow.
Marketing DVIRC's differentiators, relevance, and credibility:
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Client Ambassadors
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6-10x Return on Consulting Investment
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Subject Matter Expertise
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Featured Projects
GO-TO-MARKET PLANNING
TURNS STRATEGY INTO RESULTS
$1.7M family business
expands from 7 to 32 major markets fastest growing company 4x on Inc. 500
acquired for $36M in 4 years
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MULTI-CHANNEL CAMPAIGNS AMPLIFY AWARENESS, ENGAGEMENT & CONVERSION
Rebranding and marketing global enterprise following 6 acquisitions - organic and inorganic growth from
$95M to $230M
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AQUIPT BRAND STRATEGY -
TURNING THE VALUE PROPOSITION
INTO MARKET VALUE
$2M start up.
$6M in 2 years after branding.
Converted 100 top grossing law firms in U.S. as clients (AmLaw 100) in 5 years!
Aquired by Meriplex 2022
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SUCCESSFUL BUSINESSES BUILD STRATEGIC BRANDS, EXECUTING MARKETING CAMPAIGNS FOR LONG TERM GROWTH AND EQUITY
Brand Culture formulates winning strategies and disciplined execution to position, engage and grow brand equity.
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EXELON ACQUIRED 14 COMPANIES ($650M)
TO CREATE A MARKET LEADER
Top down brand and marketing strategy defined the new enterprise, while increasing asset value
acquired by Quanta for $1.3B
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DATA CONFIRMS - FACTS INFORM -
STORIES APPEAL TO INTELLECT AND EMOTIONS CREATING POWERFUL BRAND NARRATIVES
Informing, educating, entertaining and engaging content achieves 300,000 distribution
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MARKETING A PRESTIGIOUS BRAND
Designing, positioning and promoting Syracuse University's renowned Newhouse School, Master of Arts; and the International Study Degree programs. Prospects envision their career trajectory through faculty and student endorsements.
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VALUABLE BRAND'S CREATE A PERCEPTION IN CUSTOMER'S MINDS BASED ON FULFILLED PROMISES
Software Logic's promise?
Designing practical and cost-effective software solutions to complex business problems generating considerable return on investment.
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Founder's Note

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Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Curabitur pretium tincidunt lacus, nulla gravida orci a odio. Nullam varius, turpis et commodo pharetra, est eros bibendum elit, nec luctus magna felis sollicitudin mauris.
Mark Basla






