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About Us

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Vision GuideSM

Leaders define vision and strategy,

inspiring purpose for high performing cultures.  

 We assess growth opportunities, define your brand,

develop go-to-market plans and digital and experience campaigns.

 

We animate your story, captivate your target audiences

create demand and lead generation, and revenue support.

Increasing the strategic value of your brand. 

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​RECREATING DVIRC'S BRAND THROUGH BOLD POSITIONING

Keynote Neri Oxman at DVIRC's Manufacturing Conference, 

inspiring leaders to innovate and grow.

Marketing DVIRC's differentiators, relevance, and credibility: 

  • Client Ambassadors

  • 6-10x Return on Consulting Investment

  • Subject Matter Expertise​​​​​

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Featured Projects

​GO-TO-MARKET PLANNING

TURNS STRATEGY INTO RESULTS

$1.7M family business

expands from 7 to 32 major markets fastest growing company 4x on Inc. 500

acquired for $36M in 4 years

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MULTI-CHANNEL CAMPAIGNS AMPLIFY AWARENESS, ENGAGEMENT & CONVERSION 

Rebranding and marketing global enterprise following 6 acquisitions - organic and inorganic growth from

$95M to $230M 

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​AQUIPT BRAND STRATEGY -

TURNING THE VALUE PROPOSITION

INTO MARKET VALUE 

$2M start up. 

$6M in 2 years after branding.

Converted 100 top grossing law firms in U.S. as clients (AmLaw 100) in 5 years!

Aquired by Meriplex 2022​

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SUCCESSFUL BUSINESSES BUILD STRATEGIC BRANDS, EXECUTING MARKETING CAMPAIGNS FOR LONG TERM GROWTH AND EQUITY

Brand Culture formulates winning strategies and disciplined execution  to position, engage and grow brand equity. 

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EXELON ACQUIRED 14 COMPANIES ($650M)

TO CREATE A MARKET LEADER

Top down brand and marketing strategy defined the new enterprise, while increasing asset value

acquired by Quanta for $1.3B​​

 

 

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DATA CONFIRMS - FACTS INFORM -

STORIES APPEAL TO INTELLECT AND EMOTIONS CREATING POWERFUL BRAND NARRATIVES

Informing, educating, entertaining and engaging content achieves 300,000 distribution

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MARKETING A PRESTIGIOUS BRAND  

Designing, positioning and promoting Syracuse University's renowned Newhouse School, Master of Arts; and the International Study Degree programs. Prospects envision their career trajectory through faculty and student endorsements. 

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VALUABLE BRAND'S CREATE A PERCEPTION IN CUSTOMER'S MINDS BASED ON FULFILLED PROMISES

Software Logic's promise?

Designing practical and cost-effective software solutions to complex business problems generating considerable return on investment. 

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Founder's Note

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Mark Basla

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